Branding

Image campaign launched

Monaco's Minister of State unveiled the 4.5 m euros campaign from Casino Square a few days before the Fete Nationale.

Mangas Gaming rebrands

Monte Carlo SBM's online gaming joint venture Mangas Gaming has changed its name to BetClic Everest Group.

New image for Mairie

Monaco's town hall launches communications campaign.

New tourism logo

Monaco's Tourist Office unveiled its new logo on 3rd Nov.

Stein Hotels becomes Franklyn

The Port Palace Hotel's management group has changed its name.

Located in the port on the Grand Prix track and with a view of the Rock and the Prince's Palace, the Port Palace is one of Monaco's boutique, luxury hotels. It has been one of the Principality's little gems since it opened in 2003, and just this year, the hotel restaurant's chef Patrick Raingeard was awarded a Michelin star.

What does Monte-Carlo SBM mean to you?

2008 promises to be an exciting year for the Societe des Bains de Mer et du Cercle des Etrangers, commonly and confusingly referred to here in Monaco as SBM. Confusingly, because there's another company based in the Principality called Single Buoy Moorings, also referred to as SBM. Perhaps this was one of the reasons for the recent branding exercise carried out by the company, resulting in their new name Monte-Carlo SBM.

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