Search Engine Optimisation

A good friend has just asked what SEO ranking software she can buy to improve her web site's Google position.

If only it were that simple! In the best tradition of Slashdot:

  1. Buy SEO software.
  2. Apply to web site.
  3. Profit!

THIS DOES NOT WORK!

Because I get asked this question so often, I've put together a list of some useful SEO resources.