Representatives of Monaco's Tourism Authority and Monte Carlo SBM visited Australia during March.

Director General of Tourism Michel Bouquier, and Monte Carlo SBM's Asia Pacific Sales Director Benoit Badufle visited Sydney, where they took part in the inauguration of the Australian office for the DTC of Monaco. There were also several press conferences and meetings with travel agents and invitations to a luxury themed dinner. In Melbourne Bouquier presented the Monaco Private Label concept together with Andrew Cannon, Monaco's Honorary Consul.

Australians book around 4000 hotel rooms in the Principality and they stay on average for 4 nights.

Monaco Tourism's ambition in Australia

Monaco in the place of honour in Australia