Published on Monaco-IQ (http://www.monaco-iq.com)
Executive research

Here's a recent email I received:

Dear Lydia

My boss has asked me to work on a new marketing plan/strategy for next year and I need to do some research. Can you help me find some information on any of the following?

  • Market share.
  • Leadership.
  • Players.
  • Competition.
  • Trends.
  • Costs.
  • Prices.

Is there somewhere I could find useful info on the web (especially on competition)?

Thanks.

This is a typical example of the sort of research business people need to carry out every day. Does it sound familiar to you? Have you got a similar project you've been asked to work on? If the answer is yes, find out how we can help by contacting us [1]. If you're based in Monaco, we would be pleased to meet you and discuss your needs.

We can help you with ad hoc business research projects, or with regular current awareness programs. Our expertise lies in the following areas:

  • Competitive business and market intelligence.
  • Business knowledge creation, management and dissemination.
  • Specialist website management.

Competitive business and market intelligence

Since the early 1980s, most companies that develop long term strategies use the theories and models developed by Michael Porter of the Harvard Business School. [2] Porter leads the Institute for Strategy and Competitiveness [3] at Harvard. The fundamental requirements for developing a strategy are a thorough knowledge of the industry in which a company operates, as well as an understanding of that company's position and of its competitors within the industry. We can help you to develop your strategy by providing research and analysis on your industry, your competitors and your company.

Business knowledge creation, management and dissemination

Once you've gathered together data and information about your company, industry and competitors, we can help you manage and share it. Perhaps you already have a website but you're ashamed of it because you haven't updated it recently, or it never appears in the first page of hits when you do a search? There are so many things to think about when designing a website, such as credibility [4] and usability, [5] but most websites only consider the visual design elements. We can audit your website to see if it meets credibility, usability and visibility standards, we can make changes to improve it, and we can service it regularly so that it consistently does what you want it to do - attract and retain customers.

Specialist website management

We don't just stand here telling you what to do, we put our advice into practice for ourselves. We're currently developing our own specialist websites and soon you'll be able to link to them from Monaco IQ. Check out what we do for ourselves and you'll understand what we can do for you.

© Copyright Doug Boit & Lydia Porter 2007-2008 • All rights reserved
Legal notices • About this site

Source URL: http://www.monaco-iq.com/executives

Links:
[1] http://www.monaco-iq.com/contact
[2] http://www.hbs.edu/
[3] http://www.isc.hbs.edu/
[4] http://credibility.stanford.edu/
[5] http://www.useit.com/